I Stand Alone

Abercrombie

Why is everyone so upset about what he said? Is it really that surprising? He has a target audience or demographic which he and his brand cater too, much like any other brand out there. Sure he was a bit blunt in his statement, but the brand is what it is.

People need to get over the everything should be for everyone thing. Everything doesn’t need to be made for everyone. If I design something or have a product it is my right to cater to a specific demographic. That’s how brands largely work. I’m sure no one is telling Hublot to make an “affordable” watch for middle class folk, so no one should tell Abercrombie to make bigger sizes.

I don’t wear Abercrombie nor do I ever intend to start wearing it, but while the comments were insensitive at worst, his comments represent the nature of the business. You start a company, you pick your target demographic and you go after them. Cater to them and their lifestyles. If you fall outside of that tough cookies. It’s not their responsibility to cater to everyone, so no one should require that of them.

The market makes it so that others can capitalize on the people that one brand ignores. Ask Lane Bryant why they’re in the business of making bras for females with big breast and they’ll tell you Victoria Secret seems to think breast stop growing at DD. This is how brands work. Abercrombie is no different.

3:30 and I just don’t feel like sleeping. Bored. Hungry. Would like some titties in my face. Would like to go for a drive to clear my head a bit. Plus the city looks nice at night when its mostly asleep.

I’m just yeah…just one of those nights I guess. So much I want to say, just don’t know how. C’est la vie.

Watching Tiger Woods golf is just amazing. What happened a few years back? Whatever don’t care. Shit happens. Doesn’t really change my view of him. On the golf course though? A site to see. Good to see him back in top form.